Matthew Lutz

Matthew Lütz is a half marketing alchemist, half award-winning comedy screenwriter, and half seasoned entrepreneur who cut his teeth as an “ad guy” at Wunderman Cato Johnson, Young & Rubicam, and J. Walter Thompson before launching his own boutique branding firm.

Over the past two decades, he’s produced hundreds of campaigns for MGM Grand, Ford, Visteon, Dupont, and Miller, helped a Fiber Arts Magazine 2.5x revenue in 6 months, marketed an Online Technical University through a $48 million ICO, helped sell over $50 million in Luxury Real Estate Developments for clients across the globe, directed multiple 6 and 7-figure online products launches, and sold his own media software company to Rakuten.

When he’s not branding 700 year old Irish Castles, European Football Clubs, or NYT best-selling authors, Lütz can be found enjoying a nip of Irish Whiskey (hint: a bottle of Dunville‘s PX 12 year old single malt makes a hell of a gift), collecting vintage Volkswagen print ads from the 50’s and 60’s (when advertising “had real avocados”, as Lütz so eloquently puts it), and hanging out with his much-taller and better looking wife and their three prodigy-adjacent children.